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+<!doctype html><html lang=en-us><meta charset=utf-8><meta name=viewport content="width=device-width,initial-scale=1"><meta name=generator content="JBMAFP - github.com/mitjafelicijan/jbmafp"><link href="data:image/x-icon;base64,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" rel=icon type=image/x-icon><title>What I've learned developing ad server</title><meta name=description content="For the past year and half I have been developing native advertising server thatcontextually matches ads and displays them in different template forms onvariety of websites."><link rel=alternate type=application/rss+xml title="Mitja Felicijan's posts" href=https://mitjafelicijan.com/index.xml><link rel=alternate type=application/rss+xml title="Mitja Felicijan's notes" href=https://mitjafelicijan.com/notes.xml><style>:root{--border-color:gainsboro}body{padding:2.5rem;max-width:1900px;background:#fff;font-family:sans-serif;line-height:1.35rem;font-size:16px}hr{margin-block-start:1.5rem}a{color:blue;text-decoration:none}h1,h2,h3{line-height:initial}h1{font-size:xx-large}footer{margin-block-start:2rem}cap{text-transform:capitalize}blockquote{font-style:italic}table{max-width:100%;border:1px solid var(--border-color);border-collapse:separate;border-spacing:0}table thead tr th{border-bottom:1px solid var(--border-color)}table th,table td{padding:.3em .5em}ul.list li{padding:.2em 0}ul{line-height:1.35em}pre{text-wrap:nowrap;overflow-x:auto;padding:0 1em;border:1px solid var(--border-color)}code{padding:0 3px;font-size:14px;border:0}pre code{line-height:1.3em}pre,code,pre *,code *{font-family:monospace}figure{margin-inline-start:0;margin-inline-end:0}figcaption{text-align:center}figcaption p{margin:.3em 0 0}img,video,audio{width:800px;max-width:100%}header nav{display:flex;gap:.9rem}@media only screen and (max-width:600px){body{padding:.5em;word-wrap:break-word}header nav{gap:.7rem}header nav .hob{display:none}a{word-wrap:break-word}}</style><header><nav class=main itemscope itemtype=http://schema.org/SiteNavigationElement role=toolbar><a href=/>Home</a>
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-<a href=/index.xml target=_blank>RSS</a></nav></header><main role=main><article itemtype=http://schema.org/Article><h1 itemtype=headline>What I've learned developing ad server</h1><p><cap>post</cap>, Apr 17, 2017 on <a href=https://mitjafelicijan.com>Mitja Felicijan's blog</a><div><p>For the past year and half I have been developing native advertising server that
+<a href=/index.xml target=_blank class=hob>RSS</a></nav></header><main role=main><article itemtype=http://schema.org/Article><h1 itemtype=headline>What I've learned developing ad server</h1><p><cap>post</cap>, Apr 17, 2017 on <a href=https://mitjafelicijan.com>Mitja Felicijan's blog</a><div><p>For the past year and half I have been developing native advertising server that
 contextually matches ads and displays them in different template forms on
 variety of websites. This project grew from serving thousands of ads per day to
 millions.<p>The system is made from couple of core components:<ul><li>API for serving ads,<li>Utils - cronjobs and queue management tools,<li>Dashboard UI.</ul><p>Initial release was using <a href=https://www.mongodb.com/>MongoDB</a> for full-text
@@ -150,8 +153,7 @@ In this article, I describe my goals, which hardware I picked for my new build (
 Design Goals
 I use my netw…</ul><p>Generated with <a href=https://git.sr.ht/~sircmpwn/openring target=_blank rel=noopener>openring</a>.</section><footer><hr><p><big><strong>Want to comment or have something to add?</strong></big><p>You can write me an email
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